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Prospecting action: the low cost/contact simplifies prospecting activities for gaining new customers, increasing store traffic and giving useful contacts to the sale network.
Up-selling & cross selling actions: affordable pricing gives the opportunity to realize actual customers’ up-selling actions in order to boost purchases through ad hoc promotions.
Recovery of lost customers: addressed mailing to face up to the loss of customers and the reduction of the average-income per customer through a targeted action aimed at reawakening the interest.
Outline and customer satisfaction analysis: key studies and surveys on actual and prospect customers for outlining the demand, monitoring their satisfaction, catching information to enhance the offer.
Multi-channel campaign: soon after an integrated communication campaign, mailings are forwarded jointly with other media, to facilitate brand remembrance and directly result in purchasing (conversion) by means of targeted infos.
Being automated, Postatarget Basic mailing is subjected to the homologation process (i.e. a standardization process)
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Main benefits
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Saving: remarkable reduction of the cost/contact (mainly in large campaigns) due to affordable prices granted by automation
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High reliability: automated items allow the automated sorting and increase the efficiency of the logistic process.
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On/off-line integration: cards and multimedia devices (CD/DVD) allow to integrate tradition with on-line communication.
Technical specifications
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automated products, two formats available: Small and Medium;
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Maximum weight 2 Kg and maximum thickness 25 mm;
Delivery targets
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within 5 working days after posting, in working hours of Local Posting Centres (85% of items on average;99% of items within 7 days).
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